Keteki Joha Rice Flour ( Pack Of 2)
Code : P9814

Energy: Provides approximately 350–360 kcal per 100g, serving as a highly refined, premium source of clean metabolic energy.
Macronutrients: Comprises roughly 78–81g of clean carbohydrates, 6.5–7.5g of delicate plant protein, and a very low fat content (under 0.6g).
Aroma Compounds: Exceptionally rich in 2-Acetyl-1-pyrroline (2-AP), the natural organic compound responsible for its signature, world-class popcorn-like fragrance.
Micronutrients: Contains a good profile of B-complex vitamins, particularly Thiamine (B1) and Niacin (B3), which aid in converting nutrients into physical energy.
Minerals: Naturally yields essential trace elements including manganese, magnesium, selenium, and small amounts of iron and zinc.

Aromatic Appetite Stimulation: The intense, naturally occurring aroma compounds naturally stimulate digestive enzymes and enhance the sensory pleasure of meals.
Light on the Stomach: Known for its superb digestibility; places minimal mechanical strain on the digestive tract, making it excellent for sensitive stomachs.
High Antioxidant Content: Contains a higher concentration of natural polyphenols and flavonoids compared to standard white rice varieties, helping to combat cellular oxidative stress.
Rapid Energy Supply: Its clean starch structure breaks down efficiently, providing immediate, clean fuel to combat physical or mental fatigue. 

Geographical Indication (GI) Heritage: Milled exclusively from authentic, certified organic Keteki Joha rice—a rare, indigenous, small-grain aromatic rice unique to the fertile Brahmaputra valley of Assam.
Sustained Aroma Milling: Stone-ground slowly at strictly monitored low temperatures to prevent heating, ensuring the highly volatile, delicate natural fragrance is completely sealed into the flour.
Ethical Smallholder Alliances: Procured through fair-trade partnerships directly from Assamese heritage farmers, preserving ancient seed strains and ensuring fair compensation. 

Profile: Remarkably intense, sweet, and comforting; characterized by a rich, distinctive fragrance of roasted ghee, popcorn, and warm native flora.
Purity Check: Free from any flat, damp, smoky, or chemical storage odours; the natural scent bursts forth immediately upon opening the package. 

Naturally Gluten-Free: 100% free from gluten proteins and processed in a dedicated facility to eliminate any risk of cross-contamination.
Vegan & Clean Label: A pure, single-ingredient premium plant formulation entirely free from artificial scent enhancers, bleaching agents, or preservatives.
Gourmet Cultivar: Highly prized across traditional dietary systems as a luxury grain, typically reserved for making exquisite regional desserts, festive Pithas, and aromatic porridges. 

Fine Insoluble Fibre: Contains light, finely milled cellulose fibre that assists in smooth gastrointestinal transit without causing abdominal bloating.
Resistant Starch Matrix: Develops functional retrograded starches when prepared in traditional cooked-and-cooled styles, acting as a gentle prebiotic for the gut microbiome. 

100% Pure Joha Integrity: Guaranteed zero blending or dilution with cheap commercial white rice, foreign starches, or artificial fragrance additives.
Multi-Stage Sorting: Subjected to rigorous pneumatic cleaning, destoning, and fine magnetic sifting to ensure complete freedom from field dust, sand, or husk fibres.
Zero-Chemical Trace Guarantee: Lab-verified to ensure absolute freedom from synthetic pesticide residues, industrial chemical fertilizers, or toxic storage fumigants. 

Unopened: Highly shelf-stable for up to 6 months when kept sealed in a cool, dark, and moisture-free environment.
Opened: Best consumed within 2 to 3 months; should be transferred immediately into a clean, dry, airtight glass or food-grade storage jar to lock in the volatile aroma compounds.
Handling Tip: Always keep the container tightly capped when not in use, as exposure to open air gradually diminishes its prized natural fragrance. 

Monsoon-Fed Agro-Ecosystems: Cultivated utilizing traditional rain-fed wetland agriculture in Assam, protecting valuable local groundwater tables from depletion.
Biodiversity Conservation: Actively promotes the preservation of indigenous, climate-resilient aromatic rice strains, successfully safeguarding the regions unique agricultural gene pool from commercial monoculture.